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The English Prime Challenge

Apr 10 2020 Published by under Uncategorized

English Prime looks and sounds just like the everyday English language we use with family, friends, colleagues, acquaintances, and strangers, with one major exception, the verb 'to be' and all its variants, ie, is, was, am, will be, etc., are removed. By using English Prime, often referred to as E-Prime, one can communicate more clearly and realistically than otherwise. The verb 'to be' creates the illusion of absolute certainty and unequivocal truths. Sometimes, this is appropriate, such as the statement, the flower is planted in the pot, or when describing certain properties or qualities, such as the dog is hairy. Even then, the word 'hairy' can have many levels of meaning and as such is not terribly clear. When used in the context of identity, the word 'is' becomes very problematic. For example, the simple sentence 'John is a troublemaker' would appear to suggest that John makes trouble all the time everywhere. Moreover, it suggests that one's own perception of the situation should be taken as truth, which it is not. Another person may perceive John as a goof off, but not a troublemaker.

A more accurate and realistic statement about John's behavior might be something like, 'the way I see it, John appears to behave as a troublemaker when at school.' This conveys a point of view, in a given context, not an absolute universal truth; It presents an appearance of behaviors which are interpreted by the observer as being that of a troublemaker, in a particular setting; It does not imply equality between John the person and a specific set of behaviors, in a specific set of conditions. John may behave in a very helpful and compliant way with friends outside of school. John is very helpful would contradict John is a troublemaker. Which one true? Which one false? It depends on the observer, and on the context, the conditions under which those behaviors are being observed.

Let's take another simple example: The sky is blue. Although this may seem the common experience, and does describe a property or quality of the sky, one would agree that the sky exhibits many shades of blue, at different times of the day; at night one would say the sky is black. E-Prime would remove the 'is' and replace it with something like 'appears as.' The sky does only appear as blue at some times, for many people, but not all people, at all times. By stating the sky is blue, the presumption becomes that it appears as blue for all people at all times, which it does not.

English Prime arose in the mid 1960's out of General Semantics. Here is the main idea of ​​General Semantics: ' people can only know what they observe and experience when they see, hear, touch, taste, smell, think, and feel, and furthermore, that what they observe and experience can affect how they observe and experience in the future. Because each person has different experiences throughout their lives, they interpret their experiences differently '( This way of understanding semantics (ie, the science of meaning in language) aligns with modern quantum physics, in that the observer and the observed influence each other, that which we perceive becomes colored by the very act of perception itself. We don't really experience an object as much as we experience our interaction with an object. Just about everything we call reality exists as a point of view, a perspective.

Another example, simple in structure and yet potent in effect, 'I am depressed' becomes 'I feel depressed.' There is a huge difference between being depressed and feeling depressed. In the former, we are identified as depressed; In the latter, we are experiencing a feeling or state of mind. Or, better yet, 'I feel depressed when I make a mistake' adding a context, a condition to that state of mind. And, even better than that, 'I experience feelings I label as depressing when I make a mistake.' The statement 'I am depressed' has an unrealistic absolute-ness about it. Some proponents of E-Prime have stated that improper use of the verb 'to be' creates a kind of 'deity mode of speech' which allows' even the most ignorant to transform their opinions magically into god-like pronouncements on the nature of things ( Our point of view, our perspective, the ways in which we as an individual interact with our world, may appear to us as 'our truth' but, in fact, falls far short of Truth. Individual truth does not exist. Individual perception, interpretation, point of view and meaning does exist. Truth is; everything else: appears as. So, when you find yourself saying something like so and so is a such and such, or that I am such and such. Stop. Consider how you might phrase that using E-Prime. Take into account this idea of ​​personal perspective, point of view, context and conditions, not an absolute, eternal fact. Up your game. Consider applying English Prime to your written and spoken words. It will require some rethinking, and rewording, of common phrases. The benefits include improved clarity of thought, speech and communication. It even has benefits in the realms of mental health.

Source by Ken Fields

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Reaching the Affluent on Social Media Platforms Top 7 Strategies Using the HR Department

Apr 10 2020 Published by under Uncategorized

Social Media is a phrase everyone knows or has heard, and is certainly being tossed around by seemingly everyone with a heart beat and a pulse these days, and yet it is difficult at times to answer the question regarding Social media. If Facebook, MySpace, and Wikipedia are Social media sites, then what is social media? Perhaps the best way to define social media is to break it down. Media is an instrument used for communication, such as the radio, a newspaper, and television, and social media would be a social instrument of communication.

In Web 2.0 terms, you’re given information while that information interacts with you. The interaction can be various things from comments to rating a product or articles, and thus the beauty of Social media – it’s a two-way street providing you the opportunity to communicate while you’re engaged on that site. At one time it was commonly held that no one could sell High-priced items online, or anything else of real value for that matter – but that time has come and gone. More than three-quarter of US online adults made a purchase over the Web.

Nearly 4 out of 10 online buyers have made a travel purchase and more than one-third have managed their credit or banking accounts online. American Express Publishing and the Harrison Group’s report “The Second Annual Survey of Affluence and Wealth in America” found that 70% of US consumers with over $100,000 in discretionary, house hold income surveyed prefer online buying to the in-store experience. The same number (70%) also goes online to research products, comparison shop and make purchases.

This fondness for online shopping could very well be a case of time equaling money. More to the point, the retail experience has varied in its character. For example, the introduction of online retail has significantly changed the overall shopping experience. The term e-tail encompasses so many different experiences such as grocery e-tail, auction e-tail, and or specialty e-tail and a host of others. But now there’s a new experience on the rise and has been added to online shopping which is the rise of e-luxury online.

So what has sparked this sudden growth for luxury online? This new growth is largely because most wealthy Internet users in the United States are optimistic about the economy going forward according to Ipsos Mendelsohn and their online spending has historically been higher than average. That should make everybody happy and present an attraction to retailers, which have increased their attention to social networks to attract customers. But does this mean that the affluent will be as receptive to social marketing as other Web users? The answer to that question depends on who you ask. According to a study conducted by Unity Marketing, the outlook is mixed. But as confidence grows among Affluent about the economy, the Affluent will drive online spending. Believe it or not, the affluent lead the way to E-Commerce recovery, and that leads to another interesting point I’d like to make.

In the past, most corporations’ communications teams were responsible for protecting and preserving the corporation’s reputation. However, with the huge popularity of Social media, every department in your business can play a huge role in branding, monitoring and protecting the corporate image and reputation, beginning with the Human Resource department. One of the greatest challenges for Human Resource executives is breaking through walls that some corporations put up simply because there’s a belief and or policy to allow only their communication’s departments to represent the company and its brand identity. In some companies the wall is big. But there is a way to knock it down, if one has the right tools. Except in a few instances, most companies offer largely undifferentiated products and services; airlines for example fly their aircraft over and over, while serving the same food, and retail stores offer the same merchandise.

In many respects, their brand strategy is quite simply their business strategy. A brand, frankly speaking, is a promise to consumers to provide a specific level of service, value, and quality that can be expected and received. Think of a brand as a covenant between a business and its customers. Branding expert Martin Lindstrom said it best when he said “Great brands and religions have something in common: the idea of vanquishing a shared enemy.”

Today’s media approach to branding the message of a company to the consumer is greatly enhanced, with all the Social media platforms out there today, one thing is for certain – if the promise is not kept, customers will flee and go elsewhere. A classic example is Eastern Airlines who promised to “Earn its Wings Everyday” through superior customer service while simultaneously canceling flights, losing bags, and serving passengers horrible food. As a direct result, trust between customers and the airline were irrevocably broken, passengers boycotted and eventually Eastern Airlines went out of business and destroyed the brand forever.

What went wrong? Eastern Airlines failed to align the behavior of their employees with the brand promise, and that leads to my first tip to anyone building a brand; understand that the copy in your ad does not deliver your brand’s promise, nor is it your product – your brand’s promise is delivered by your people.

Herein lies the opportunity for Human Resources to break down the walls and into the branding game, by helping ensure that all of the large and small actions that people in the company take every day, throughout the organization, fall in line with the brand strategy.

Finally, use these seven tips to further enhance your position and participation in the company’s brand identity, ensuring that your company and its brand will have ever lasting years, and be in business for years to come.

Top 7 Strategies and Tips for getting Involved with the Company’s branding from the Human Resource Department to reach the Affluent:

  1. Conduct interviews as if you’re using a crystal ball. Look deeper and ask questions that lead to future responses.
  2. During interviews start thinking of the big picture – convey how the corporate reputation affects every aspect of the company’s business, including the hiring and terminating process.
  3. Create a company policy centered on conduct and disclosure, and offer to the communications department for implementation outside of your office and department.
  4. Understand how quickly information moves online and be ready to respond swiftly should an issue appear online.
  5. Review Social media sites before conducting an interview, and become aware of the social behavior of the person seeking the position in the company before to employ them.
  6. Keep your temper under control, and never speak badly to anyone using Social media and review if the potential new employee has done the same. Remember that your bad comments will out live your temper.
  7. Think the Future. Try to predict how announcements, changes in policies, ad campaigns, and world events can impact your organization, while taking part to lead in a reputation crisis.

Keeping these helpful tips and strategies in mind will go a long way in the process of an HR executive participating and supporting with branding strategies. Ten years ago it would not have been possible for this kind of intelligent departmental interaction to be feasible.

As a Human Resource executive, you can take advantage of this opportunity to reach the affluent consumer by incorporating social media and monitoring into your communications plans today!

Source by Rone De Beauvoir

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Librarians and Houses – Polo, Illinois – Historical Architecture and the NRHP

Apr 10 2020 Published by under Uncategorized

Polo, Illinois is a small city of about 2,500 in Ogle County, a county whose largest settlement has less than 10,000 people. The rural communities in Ogle County are astounding and filled with history, art and architecture, if you know where to look. Armed with a list of sites in Polo from the National Register of Historic Places, I started looking at the Polo Public Library – a building that is one of five in Polo that share that status.

The Polo Library is a Carnegie Library that was constructed in 1903-04. It was added to the National Register of Historic Places in 1995. The librarians were friendly, giving me contact information for Polo citizens affiliated with historic preservation, and, most importantly, providing me with directions to an elusive lime kiln nearby. The woman I spoke with chased me down in the cold of January several blocks from the library because she had given me the wrong email address by mistake. Very kind.

Also in Polo is a cluster of architecturally important houses, all near each other, and all listed on the National Register, two of them the work of Joseph Lyman Silsbee (wiki) one of which reminds me of the important, earlier Frank Lloyd Wright-designed Winslow House.

Silsbee was an influential and very important American architect. He served as an early mentor to Frank Lloyd Wright and was very influential on the young architect and other architects of the Prairie School. While the house is pretty obviously Classically influenced, some of the trademarks of Prairie style that Frank Lloyd Wright would later make famous are clearly visible, including leaded art glass and a low pitched roof. The building was constructed from 1899-1901 and added to the National Register of Historic Places (NRHP) in 1993.

Behind the Bryant and Lucie Barber House is another Silsbee work, this one older. The 1891 Henry D. Barber House is more Classically obvious than its neighbor but still not what I would call a high-style example of Classical Revival. It’s an important work by an important architect, one that can be compared and contrasted with his other work, next door, from eight years later. The Henry Barber House was listed on the NRHP in 1974.

The other house listed on the National Register in Polo is across Mason Street from the two Silsbee works. It’s an ornate Queen Anne style mansion known as the John McGrath House. The Illinois Historic Preservation Agency (IHPA) hasn’t made the NRHP nomination forms available online (despite their assurance to me that they were available) for any of the listed buildings in Polo so I don’t know much about the McGrath House. I submitted a request to the National Park Service, and the IHPA but haven’t heard back from either of them.

What I do know about the McGrath House is that it was designed by someone named George W. McBride. Unfortunately, the only George W. McBride I know of served as a United States Senator from Oregon. Though the senator was alive in 1896 when the house was built, he was not an architect and had no affiliation with Illinois anywhere I can find. I can only conclude that it is someone different. The McGrath House was listed on the NRHP in 1996.

Online Resources

*Buffalo Township Public Library: Illinois Historic Preservation Agency Property Information Report

*Joseph Lyman Silsbee: Biographies:

*Bryant and Lucie Barber House: Illinois Historic Preservation Agency Property Information Report

*Bryant and Lucie Barber House: NRHP

*Henry D. Barber House: Illinois Historic Preservation Agency Property Information Report

*John McGrath House: Illinois Historic Preservation Agency Property Information Report

*John McGrath House: NRHP

There are three non-residential sites in Polo listed on the National Register.

Source by Andy McMurray

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Wiki Strategy: Promoting your Travel, Tourism or Lodging Website

Apr 10 2020 Published by under Uncategorized

A wiki is a website which allows users to add and edit content collectively. “Wiki wiki” means “rapidly” in the Hawaiian language.

A public wiki can be visited and edited by anyone using a browser. This creates a powerful online collaboration environment that is self-managed by its users. Wikis are considered part of the social internet, and a category of Web 2.0. There are many wikis that provide opportunities for hotels, inns, resorts and other tourism and hospitality businesses to post their own listings.

How big are Wikis? The most famous and, frankly, awe-inspiring wiki is Wikipedia ( According to Alexa, it is the 9th most popular website in the United states.

A private wiki can be password protected so only users can view and edit the information. This makes an excellent collaboration tool for your hotel’s work-team. We have tested over a dozen wikis for this purpose, and currently use several within our offices and manage hundreds of pages of collaboratively edited information.

From a hospitality and tourism marketing strategy perspective, a Wiki offers you the opportunity to copyright about your own area and business. The results will send your website qualified traffic, let you manage your hospitality brand, and most likely send you qualified traffic and online revenue. These are entirely free marketing resources, but you must make the time to utilize them.

Before you start exploring and entering your own copy, take 20 or 30 minutes and learn how to edit a page.

Etiquette: many wikis let you make updates anonymously. Ideally, you should log-in and create an identity. Don’t be self-serving or self-promoting — while you want your business added, it is better to build out complementary and appropriate information as part of adding your business (depends on the wiki what that info is. It is OK to correct mistakes, it is not OK to remove competitors. When you add a new page, make sure you start with the template that is appropriate. If you make mistakes, other people will fix them, and if you “spam” with inappropriate content, other people will remove you.

Wikipedia is a powerful resource that many hospitality businesses should be added to. Also check out its sister site, Wikitravel ( for a website that is definitely appropriate for any hotel, inn, resort, hospitality or tourism website. Taking a few hours to create an information rich page about your area, your niche and/or your business is worth your time.

Wikicompany is a business focused resource that lets you add your company for free in just a few moments. See the listing I made for a hotel website marketing company.

There is a growing number of niche wikis, an example being SingleTrackwiki for mountain bikers. Keep your eye out for these and add to them if appropriate. They always appreciate quality content.

RoaringForkWiki. is an example of a wiki about an geographic area, the Roaring Fork Valley. That is the home of Blizzard Internet Marketing, and is a wiki produced and managed by Blizzard.

Many people want to set up their own wikis about topics they are passsionate about, or about their area. Mediawiki is a professional level version for real geeks. I would generally recommend you try an easy online versions try wetpaint, seedwiki, jotspot or stikipad which are easy to setup and get going.

We recommend you take a few hours and implement an online marketing strategy to promote your Travel, Tourism or Hotel website in wikis.


Qwika is a wiki search engine if you want to search over 1000 wikis at once. Its results are dominated by wikipedia.

Check out the html to wiki tool if you plan on migrating web-based content to a wiki.

Mashable Blog on Stikipad

More about WikiCompany

New York Times on wikis in business

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A Brief History of Quizno’s Subs

Feb 10 2020 Published by under Uncategorized

Quizno’s Sub humbly began at one solitary location on the corner of 13th and Grant in Denver, Colorado’s busy Capital Hill neighborhood in 1981. Approximately six years later in 1987 after eavesdropping on a remark by a customer, entrepreneur Rick Schaden opened the first franchise in nearby Boulder, Colorado. After four years of enjoying wild popularity with his small business investment, Schaden along with his father purchased the entire franchise operation in 1991 (Wikipedia, n.d.). The Schadens were adamantly resolved to live up to their newly adopted corporate mission statement:

“To be the leader in quick service restaurants by serving the best sandwiches and products in and around sandwiches in the marketplace… One successful restaurant and one successful wowed customer at a time.” (Quizno’s, n.d.)

By the mid 1990’s, the Schadens’ business tenacity was beginning to pay off. Business magazines were praising the uniquely innovative restaurant concept that was Quizno’s Sub. Although Quizno’s Sub did not invent the toasted sub, they widely popularized the concept through their advertising. By offering customers the unique crisp flavor of a warm freshly toasted sub, the taste of the sub is enhanced and the quality of the ingredients are much more pronounced. Their slogan “Mmmm… Toasty!” aptly and succinctly captures the essence of this perceived experience. Quizno’s Sub does not spend an inordinate amount of time on their signature characteristic. A customer places an order with an employee and the main ingredients are added atop the bread. The open-faced sub followed along by its top is then placed on and carried down a conveyor belt inside a toaster for roughly 30 seconds. The customer then follows his or her sub along to the next station where additional toppings can be added before the sandwich is wrapped and given to the customer. The simple but effective Quizno’s Sub concept has proven so popular that archrival Subway recently added the option of letting customers choose to order their subs toasted in 2004. Likewise, Boston Market added toasted subs to its menu in 2005 and Blimpie most recently followed suit in 2006 (Wikipedia, n.d.).

In addition, while most competitors in the quick service restaurant industry attempt to differentiate solely based upon the three dimensions of cleanliness, quality and service, Quizno’s Sub can instead attribute its success based upon offering customers quality products from their menu. Conventional submarine sandwich restaurants traditionally offer ordinary menus featuring uninspiring BLT’s, Cheesesteaks and Tuna Subs. Quizno’s Sub instead offers a wide array of mouth-watering signature choices such as the Chicken Carbonara, Spicy Monterey Club and Turkey Bacon Guacamole. Quizno’s Sub achieves an outstanding improvement in flavor versus similar restaurants based upon the exclusiveness of their ingredients. Rather than using generic ingredients for use on each and every one of their subs, Quizno’s Sub instead uses menu-specific items solely for some menu items that are excluded from others. As a case in point, their Chicken Carbonara uses diced bacon pieces while their Double Bacon BLT uses whole bacon strips to enhance the specific characteristic flavor of the menu selection. Yet Quizno’s Sub does not solely limit its menu to submarine sandwiches. Additional menu items include Craveable Salads, Fresh Soups, Lite Selections, Drinks, Desserts and Sides, Kidz Options, and newly added Toasted Gourmet Bread Bowls.

Within 5 years of their corporate purchase, the Schadens saw Quizno’s Sub grow to 100 locations in 1996. Though still not yet renowned on a national basis, through a demonstrated steady increase in brand awareness and name recognition synonymous with quality, the company quickly expanded to 1,000 franchise locations by the end of the decade in 2000. The Schadens soon began receiving national acclaim for their amazingly rapid triumph in the competitive quick service restaurant industry and for the future growth potential of the Quizno’s Sub franchise. Quizno’s Sub rapidly expanded within 3 years, opening the 2,000th location in 2003. Although still a fraction of the total number of Subways, as of 2005 Quizno’s Subs has surpassed Blimpie’s as the second largest submarine sandwich chain in North America. Nearly all of the locations are owned by individual franchisees with only 2 corporate-owned locations. Currently, there are over 4,000 Quizno’s Sub locations in the U.S., over 300 locations in Canada, and 100 additional locations spread across 13 countries including Australia, Cayman Islands, Guam, Iceland, Ireland, Japan, New Zealand, Panama, Puerto Rico, South Korea, Turkey, and the U.K. (Wikipedia, n.d.). According to Quizno’s Sub, the franchise has become so prolific that a new franchise is opened every 9 hours (Quizno’s, n.d.). Quizno’s Sub has steadily ascended Entrepreneur Magazine’s Franchise 500 rankings to become the third most popular franchise in the world, following second place Curves for Women and first place Subway. Quizno’s Sub is also ranked first for the 5th year in a row as the top restaurant franchise in Nation’s Restaurant News Top 100.

Most recently, the company set its sights on battling head-on its arch nemesis, Subway. Their latest salvo aimed directly at Subway was fired on September 18, 2006 called “The Prime Rib Cheesesteak Challenge.” Quizno’s Sub’s assertive advertising campaign boasts that their cheesesteak features twice as much meat as Subway’s cheesesteak. Customers are eligible for a free sandwich coupon if they purchase a Prime Rib Cheesesteak and are not completely satisfied with their purchase (Wikipedia, n.d.).

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The Property Management Contract – What You Need to Know

Jan 10 2020 Published by under Uncategorized

The Property Management Contract – Taking it Apart

The manager will be taking on significant responsibilities with the owner's real estate. It is important to look at the contract and at a minimum it must

1. Name all parties to the contract

2. The legal property address

3. Define the responsibilities of the manager and the owner

4. Enumerate all fees and commissions for leasing or real estate sales.

5. Define the term of the contract

6. Both parties must sign and date the contract

What is Agency?

"It may be referred to as the relationship between a principal and an agent whereby the principal, expressly or impliedly, authorizes the agent to work under his control and on his behalf. The agent is, thus, required to negotiate on behalf of the principal or bring him and third parties into contractual relationship. "


Basically you are signing off and binding the manager to act in your behalf and in your best interest regarding the management of the property.

The Take-away:

1. You should require a current license and go to search your state dept. of Real Estate to see if it is current and that there have not been any complaints or suspensions or revocations of the real estate license.

2. You should also check with your local Better Business Bureau and ask for referrals. 3. Finally, ask to see the general liability insurance policy and if the principals have errors and omissions insurance.

The length of the Contract: Often this is one or two years. Property Managers don't like a month to month contract because they need to get the tenants into the rent roll and into their system. They also need a little time to learn the property. One year should be a minimum.
The Take-away: Be sure that the contract can be voided, without having to provide reason and without penalty with a written 30 day notice to terminate the arrangement. Be sure that your written termination date matches the hire date or you may have a deduction for early termination. If the hire date was on the first, terminate on the first.

Duties and Responsibilities of Managers

1. Maintenance and Inspections: In a general sense they should perform all the duties necessary to maintain and manage the property. You may specify that certain tasks or procedures remain the owners to do. Many owners like to do their own maintenance.

The Take-away: Property management companies often have their own handyman and you should be very clear about how this works. If a light bulb is out and the handyman has to travel back and forth and change the bulbs, there is likely a minimum one hour charge. It could cost you $ 45.00 to change a light bulb.

2. Major Repairs: You should expect that all major repairs be completed with three independent bids and receipts to back up the billing.

Take-away: To protect yourself, you should establish limits on how much can be spent without having to get your approval. If the bids all seem high, we think you should have the right to bid it out yourself. If you do, you would then be responsible for the outcome and if it was not up to code, the management firm may not want to represent you. So, for those who know what they are doing, this might be a money saving option on big jobs.

3. Inspections: The manager should be there for all city inspections and without any charge. This is part of the management of the property.
Take away: you should have in writing that the company will also provide annual inspections and a written report.

4. 24 Hour emergency Service: This is part of basic management. There must be a 24 by 7 response team and there should be no extra charge for this. Its part of the basic manangement of a property.

Tenant Screening and leasing

1. Marketing and advertising the rental: The company should be familiar with the local market and be able to price the unit so that it rents reasonably fast and at the right rent. A poor rental process can cause you time on the market while all the bills still have to be paid. We have seen many companies try to hit home runs with getting the highest price only to be over zealous and cost the owner months of income.

The take-away: Ask the company how much leasing experience they have, how long a property is on the market. How to they come to their pricing strategies and how they intend to advertise, and are there any costs involved. We think that craigslist and a company website should do the job. With the exception of luxury properties, newspaper classifieds are a costly

2. Tenant Screening: What are the tenant screening criteria. he company should be able to clearly offer you a set of rules. This should never be an off hand "we pick em if we like em" approach. Thats a law suit waiting to happen. We will write on fair housing, the federal government body of law governing housing and discrimination. Meanwhile there are a series of articles at our website you can read if you need to know.


All management companies should have accounts online and always available. The bigger companies will have an accountant in the company. Thats a plus.

The company responsibilities are:

1. Track income and expenses to determine profitability

2. Rents and other fees from the property shall be deposited into a special bank account or trust as required by law and cannot become mingled with the company funds.

Issue monthly income statements

3. Negotiate rental agreements

4. Respond to tenant requests and deal with problem tenants

5. The Agent should collect the rents and other income from the property promptly

6. From the rents received the Agent should pay all operating expenses and such other expenses as requested by the Owner. This may include the payment of mortgages or taxes.

Howard Bell for

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